Pengunaan Komputer di Pasar internasional, E-Commerce, dan E-Business

The Multinational Corporation (MNC)

Parent company and group of subsidiaries

Operates across

–Products

–Markets

–Nations

–Cultures

Each Subsidiary Has Its Own

Geography

Goals

Policies

Procedures

Special Need for Information Processing in an MNC

nInfluenced by internal and external conditions

nSeeks to minimize environmental uncertainty

–Uncertainty - Difference between information required  and  information possessed

nRequires ‘good’ use of information technology to achieve desired

Types of MNC Organizational Structure Classifications performance

nEach structure requires its own information processor

nWorldwide functional divisions

–Organized along functional lines

–Marketing in subsidiary reports to marketing in parent company

–Strategic planning done at top executive level

–Data that integrates operations does not exist at lower levels

n